Wednesday 14 November 2018
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Leiden - 5 days ago

From research project to market leader in cycling tours for elderly

‘In Hong Kong, the elderly found our popular nature routes boring, so they now cycle our action-packed routes through New York.’ What once started as an assignment for the Master Programme Media Technology, has grown into the international market leader in the field of virtual reality exercises for the elderly. With Bike Labyrinth, co-founders Ella Keijzer and Job de Reus deliver virtual cycling tours to care institutions all over the world.

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